In a special issue dedicated to creating experiences, Congress Travel Tourism Magazine listed the ”Expedition to Mars” project by M2Communications as the most creative example in event organization. This multi-award winning conceptual venture was realized in 2017 on the occasion of the launch of the new BMW X3.

Everything that expedition members had the opportunity to experience, this magazine highlights as an epitome of a successful “experience design”. When conducting a survey on the organization of events, they singled out the ”Expedition to Mars” project, which introduced the new BMW model through a completely unusual experience in an unexpected environment.

Space travel from Earth to the southern hemisphere of Mars and exploration of the Red Planet is evoked by a panoramic 8K projection, installed on the largest canvas in the region (37 x 5 m) and enriched with visual and special effects, science fiction motifs and attractive activations. Expedition to Mars is just one of the exciting missions of M2Communications marketing agency that continues to inspire many people.