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“Driving Luxury“ – international training for new BMW Series 7, organized by M2Communications

23.10.2015

 

BMW’s international product launch training for the new BMW 7 Series and X1 models took place in Serbia from 12 through 15 October at the following two locations: the “Radisson Blu Old Mill” hotel in Belgrade and “Temet” winery near the town of Jagodina. The “Driving Luxury“ product launch training project was implemented in keeping with the highest international standards.

BMW management and sales department representatives from more than ten European countries had an opportunity to work with top UK trainers, experience the quality and performances of the new BMW models and compare them to direct competition during comparative test-drives.

 

The global training has so far been organized in Germany, Dubai, Egypt and Morocco. The BMW Group AG gave the highest rating to the training organized in Serbia, labelling it as “Best Practice“.

 

 

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