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Fiat 500 Birthday Celebration

m2c | Fiat 500 Birthday Celebration


As part of the global anniversary celebration, a downtown picnic was organized for Fiat 500 owners and aficionados. Visitors enjoyed the taste of real Italian espresso, cocktails and home-made ice creams, as well as a surprise flash mob performance featuring Milan Gromilić as a lead dancer.



A photo gallery of owners of the popular car nicknamed “Fića” in Serbia, stylish figurines with messages, such as “Iconic”, “Chic”, “Colorful” and “Dolce Vita”, a pop-up photo wall with motifs of the city of Rome and original branding complemented a great atmosphere.


For its client, FCA Serbia, the M2Communications agency was in charge of designing the event, visual solutions, branding and executive production.




Fiat 500 Birthday Celebration from M2Communications on Vimeo.

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