The 26th Fashion Selection opened at Belgrade’s “Yugoslavia” hotel with a spectacular fashion show of designer Bata Spasojević. The show started by displaying two items of “smart” clothing made in cooperation with “Microsoft”, which enable people wearing them to communicate with their environment in a completely different way.

Thanks to the technological advancement, application of various online services and increasing use of social media, communication can be better, faster and more efficient, offering at the same time different perspectives on real life and “virtual” life.

The audience was very interested in the “Internet of Things” fashion concept that was presented at the Bata Spasojević show, as these clothes reflect the mood of the person wearing them, which is then posted in the form of a status on social networks as a result of future application of modern technologies in the sphere of fashion.

Microsoft Serbia has implemented this project in cooperation with fashion designer Bata Spasojević and mobile applications development studio “New and Rising”. The M2Communications agency was in charge of implementing the campaign and producing a video clip.

Microsoft Smart Fashion – full version from M2Communications on Vimeo.