How did 2022 go for your agency? What are the significant projects and activities that your agency implemented during the previous year?

– 2022 was a year of progress and business improvement. We have achieved multiple growth in all fields. Results in all four agencies in two markets are the best so far since inception. Already in its second year of operation, M2C Montenegro has positioned itself as a relevant player on the advertising market, expanding its client base with an excellent financial result. During the year, we strengthened the agency’s capacities with professional training and work on raising the company’s culture to a higher level.

The year was also marked by entering the finals of the Heavent Awards festival in Cannes. The World Festival of Live Communications, which has extremely strict criteria, included us among the finalists in the Forum, Summit, Congress, Fair Award category, making us the first agency from this region to be in the finals of this festival.

The innovative online campaign and interactive video “Cupra Hero” realized for the Porsche SCG company and the Cupra brand, won several domestic and international awards during the year, while Wine Vision by Open Balkan is a project that has certainly marked 2022. This is one of the most complex and largest events that have ever been realized in these areas. With this unique wine fair realized in five halls, on over 40,000 square meters of space, we set new standards in the field of event content creation and event organization in the region and strengthened our position as a leader in the field of experience design and event production.

We became partners in Confiva, a company that develops an advanced solution for online and hybrid events. Confiva is currently present in 15 markets, and what sets it apart is its full service solution approach, which includes:

• advanced user interface,
• event management support (during every hybrid or online event)
• production (no need to hire external collaborators)

Through new, partnership, business ventures, we officially entered the Middle East market, by opening an office in Dubai.

How do you rate the previous business year in the market communications industry?

– The beginning of the year was promising, but the market fluctuated at the beginning. Clients were wary when the crisis caused by the war in Ukraine loomed large. However, since the second quarter, everything has stabilized quite a bit, and the general impression is that the year was successful for most of the players on the market.

When it is taken into account that the economic crisis did not hit all economic branches equally, it seems that our industry has avoided significant consequences for now.

What are your expectations for the year 2023 regarding the business conditions of companies from the market communications industry?

– We all feel the uncertainty that the current geopolitical situation brings with it. Regardless of a generally positive year, there must be no relaxation. We have more than successfully coped with the consequences of the corona and learned that we have to plan business sustainability in a special way in the event of a major crisis.

On the positive side, barring some catastrophe and regardless of inflation, the year could be relatively stable with possible growth in the second half. On the other hand, entering a recession will inevitably affect many clients to change their plans, redirect their budgets, or save them for some more stable times.

In 2023, but also in the following years, as an industry we should work on improving the client-agency relationship and establishing greater transparency of the ptich process.

Do you have any significant plans for the current year that you can present to the public?

– From the New Year, we expect reinforcements in the agency and at the same time we will intensify activities in the field of internal training. As we are well into the preparation phase of larger projects, we expect a lot of creative work on their implementation.

One of the goals is to further expand the client base while we are simultaneously planning bigger activities on the international level.

The main focus will be on the positioning of the company in Dubai and the development of a large global project that will see the light of day in this city in 2024.

Make a wish for yourself, as a general manager, for 2023

– It’s not a joke, but peace in the world comes first. We have learned that global events have a direct and huge impact on our business.

Political and economic stability are of crucial importance in 2023, in order to ensure the smooth functioning of the market and further growth.

I would like to wish everyone a creative New Year, full of positive experiences.

Author: Nenad Danilović
Source: Advertiser Serbia