The collaboration between M2Communications, which is already recognized as an agency whose portfolio includes the realization of a large number of hybrid and online events, and the advanced technology of Confiva, which offers an innovative software platform for virtual events, will provide users with a complete solution for the sale, access and maintenance of virtual and hybrid events. Confiva and M2C will offer the market a “managed service” option, which means that organizers of various types of events can focus primarily on the content rather than the technology itself.

Miro Antić, partner and CXO of the M2C agency, said that this cooperation “will enable a modern, safe and innovative way to organize hybrid and virtual events.” Bearing in mind the era of digitization and the circumstances in which the event and live communication industry has returned to normal flows, hybrid solutions are here to provide support and add value to their end users, who will thus be offered better experiences”.

Jaka Gornik, General Manager of Confiva, said that “by including a strong local partner like M2Communications, it opens up a space for us to offer a global solution related to online and hybrid events with integrated local knowledge and support. In this way, we act globally, but think locally, offering our customers in these markets greater security of service provided. Our ultimate goal is to offer one place where our new partner plays a very important role.”

“We are excited to cooperate with the company M2C, which shares the same values ​​with us and takes care of the best user experience,” added Gornik.

The hybrid and virtual event software sector has seen significant growth during the pandemic, and analysts expect that trend to continue, as new format events that have developed in the meantime remain in the market, and there is a visible increase in the number of hybrid events that help organizers to achieve their goals while facilitating participation and interaction between live and virtual audiences.