The festival, which takes place every year in Cannes, France, praised the creativity and organization of a two-day conference held in late 2019, where more than three hundred companies, universities, institutions, and investment funds from China and Central and Eastern Europe presented the latest solutions. areas of modern technology and digital ecosystems.

In cooperation with the Cabinet of the Minister of Innovation and Technological Development of the Government of the Republic of Serbia, the creative team of M2C was in charge of the complete organization of events, creative concept, and visual identity of the conference, which symbolically represented the connection between China and 17 Central and Eastern European countries. Also, the agency was in charge of creating video and animated content, as well as designing information platforms used at this important gathering.

“We have successfully responded to the extremely high creative and organizational requirements of the project, despite the very short deadlines we had,” says Miro Antić, founder and CXO of M2Communications. “Designing an event that included, for example, an immersive digital tunnel and interactive exhibitions, as well as a spectacular opening ceremony, really required a systematic and organizational approach measured by the highest world standards.”

“The fact that our agency is entrusted with the organization of such a significant international event, speaks in favor of our creative and event team standing side by side with the most important agencies in the field of the event industry in Europe,” added the director of M2C.

The nomination for the prestigious international award “Heavent Awards” is a confirmation that with its work, innovations, and experience, the agency M2Communications is once again pushing the boundaries of the event industry in the region.