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Jaffa is taking you to Rio

m2c | Jaffa is taking you to Rio


A memorable “Night in Rio”. Jaffa Cakes and the Serbian Olympic Committee have prepared an unusual farewell party for the Serbian Olympic team to the Olympic Games in Brazil in an atmosphere inspired by the spirit of Rio de Janeiro.


The Jaffa Crvenka company had entrusted the concept design and organization of this event to M2Communications.



M2Communications Creative Director Miro Antić and his team designed this event against a backdrop of some of Rio’s famous attractions. Visitors were thus able to take a stroll along the Copacabana beach mosaic promenade, enjoy eye-catching works of Rio’s street artists, drink cocktails from an authentic tropical bar or make a tour of Amazon rainforests or favelas turned into a rainbow of colour.


The visitors could enjoy the spirit of Brazil with all five senses. The event opened with a Brazilian jazz session played by Sanja Marković and Brazilian Jazz Collective, followed by VivaVox choir and their unusual performance which heated up the atmosphere and announced the official part of the ceremony. In the Olympic spirit, Jaffa company representatives and Serbian athletes lit the Olympic torch and thus symbolically wished a safe journey and a successful competition in Rio.


The party continued with a spectacular carnival-style performance with the sounds of samba and batucada percussions, Brazilian dancers and capoeira. Visitors danced the night away to the Brazilian beat and St. Louis band.



The farewell party for the Serbian Olympic team was attended by a number of public and business figures, members of the diplomatic corps and celebrities. The national Olympic team was greeted by General Manager of Jaffa Crvenka Bojan Knežević, Serbian Olympic Committee Secretary-General Đorđe Višacki and Secretary of the Brazilian Embassy to Serbia Juan Oliveira Monfin, who all wished them a lot of success and plenty of medals.



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