Superheroes, surfers, beautiful hostesses and cars
If you have visited this year’s fifth BG Car Show held at the Belgrade Fair, among new cars and beautiful hostesses, you have probably noticed interesting characters such as surfers and superheroes.
These characters are part of a setting designed by M2Communications that again made sure to create an authentic and eye-catching design of FCA Serbia’s multi-brand stand and promo team (the following brands were exhibited: Fiat, Jeep, Alfa Romeo, Abarth and Fiat Professional).
A special edition of Fiat 500L Trekking Beats was depicted with a “surfing’” installation in order to convey positive energy that this car model is filled with. Jeep Wrangler was positioned on a replica of an iceberg, a natural environment that this vehicle is perfect for, while modern design platforms were used for presentations of Fiat Tipo and Fiat 500 Abarth cars. This year, the team of FCA Serbia hostesses was led by a popular heroine, the “Wonder Woman” that attracted many visitors to the FCA Serbia stand.
M2Communications at the BG Car Show in 2016 has been engaged by Delta Motors (the Honda brand) for the selection, organization and coordination of the hostess team.
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