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WINE VISION BY OPEN BALKAN 2.0: WINE AS A CONSTANT OF CIVILIZATION

07.02.2024.
m2c | WINE VISION BY OPEN BALKAN 2.0: WINE AS A CONSTANT OF CIVILIZATION

Another wine vision has successfully concluded! The second international wine fair, “Wine Vision by Open Balkan,” held from November 16 to 19, once again proved to be the largest and most recognizable wine festival in this part of Europe.

Under the patronage of the governments of Serbia, North Macedonia, and Albania, and within the framework of the Open Balkan initiative, another international festival of wine, food, and tourism, “Wine Vision by Open Balkan,” took place.

This year, the executive production of this unique event was entrusted to the creative and production team at M2Communications, and the fair brought together the best wine producers from the region and the world in one place. Over 600 exhibitors from nearly 30 countries participated in this unique event, which was visited by several tens of thousands of wine lovers over the four days.

 

 

The creative concept titled “Wine as a Constant of Civilization” was based on the idea that the cultivation of grapevines and wine production are inextricably linked to the history and progress of humanity across different eras. Visitors and wine enthusiasts had a unique opportunity to travel through space and time while enjoying quality wines from the region and beyond.

Organizing an event of this scale was a complex and multidimensional project, encompassing numerous aspects of production and the realization of a series of accompanying programs and exhibitions. Visitors had the chance to explore thematically distinct halls. The entire setup of the Wine Vision of the Open Balkan was realized across six halls of the Belgrade Fair, divided into three sections: Roots of Wine Culture, The Marvelous World of Wine, and A Glimpse into the Future, each addressing the past, present, and prospects of viticulture and the wine industry both locally and globally.

 

 

The agency M2Communications was responsible for the successful execution of both the opening and closing ceremonies of the event. They also contributed to organizing the fair’s competition “Wine Trophy of the Open Balkan,” numerous professional gatherings and masterclasses, as well as B2B meetings where exhibitors had the opportunity to expand their businesses.

 

 

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