Our Commercial “Plays” at the Olympics!

With just ten weeks from pitch to final edit, our mission was clear: to showcase a revolutionary smartwatch that makes everyday people more mobile, healthy, and active—presented in a simple and fun way.

We knew this campaign had to resonate globally, so we brainstormed not one, but four “genius” ad concepts. We crafted eight different scenarios, developed characters, and wove their stories to subtly highlight the product’s benefits. Our goal was to create an ad that everyone, from Americans to Spaniards, and maybe even the Chinese, would understand and remember 😊. After all, why create a commercial if it’s not going to be the best one ever?

But as often happens, creative ambitions met business realities. We had to adapt, refining some ideas and letting go of others. In the end, we landed the pitch and celebrated, excited to bring our vision to life.

However, the final ad wasn’t exactly what we pitched. The client made several business decisions that changed the original concept. So, we tweaked each scene to better highlight the product—no problem. We stayed motivated to deliver our best.

One of the biggest challenges was understanding the visual language and sense of humor across different cultures. We had to strike the right balance—delivering the message without being too obvious.

While our initial goal was to create a memorable ad for the European Football Championship, the reality was that we produced a high-quality commercial in record time. It reached the target audience, but it wasn’t festival material.

From the first pitch to the final video, we navigated countless scenarios and daily script iterations. This pace was necessary to meet the client’s demands, and we were committed to seeing the project through.

In the end, the most important thing was the client’s satisfaction. In a short time, they received a finished TV commercial, several shorter videos for social media, and a series of lifestyle photos. The campaign, originally in English and dubbed into four other languages, is now airing on sports channels in Germany, France, Spain, and Italy, with more markets to follow during the Paris Olympics.

The entire Amazfit international team was delighted with our quick, efficient creative and production work, and the seamless organization of the entire project.

As a team, we learned a lot. Working with an international crew gave us a unique perspective on how different cultures perceive humor, film, and even the English language 😊. This experience allowed us to create content that resonates across diverse cultural contexts.

Given the circumstances, we’re proud to have met the client’s expectations and successfully showcased a smartwatch with integrated AI as a must-have companion for urban life.