“AORTA IS NOT ONLY IN THE HEART”

ASSOCIATION OF CARDIOVASCULAR SURGEONS OF SERBIA

Another project of wider social importance, whose goal is to improve the health of individuals and prevent and control serious diseases, was successfully implemented.

Namely, the pilot campaign “Aorta is not only in the heart”, which provided all interested citizens over the age of 50 with a free, quick and painless ultrasound examination of the abdomen, recorded an exceptional response from the target public.

Services:

Content Creation & Digital

Creative & Communications

Industries:

Government, Business Associations and NGO

Our creative team designed the slogan and elements of the promotional campaign, which included striking visuals, a website, informative flyers, as well as a branded mobile clinic – a truck with an ultrasound machine and equipment for diagnostic examination – which “cruised” throughout Serbia.

We created the campaign slogan in response to the belief of many that the aorta is closely connected with the heart, as well as insufficient knowledge of the fact that there is a stomach aorta that is a major cause of health diseases.

The results of this important campaign speak for themselves: in 12 days in seven cities of Vojvodina, southern and eastern Serbia, more than 4,000 citizens were examined and about 150 abdominal aortic aneurysms requiring surgical treatment were discovered.

Bearing in mind that bursting or rupture of an aneurysm is one of the leading causes of death in our country and in the world, with this campaign we wanted to raise awareness about this disease, its consequences, but also the importance of prevention in preserving individual and public health.