BMW X3 PRODUCT LAUNCH TRAINING SERBIA
BMW GROUP AG
The international training for the new BMW X3 model was held in Belgrade from February 6 to 10, 2018.
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
“Product” training sessions for management and sales representatives of BMW are organized worldwide, and Serbia has been selected for the second consecutive time to host this project.
The BMW training center was set up at the Radisson BLU Old Mill hotel, with certified trainers from the UK leading the training for participants from ten European countries. In addition to lectures and hands-on comparative test drives, participants had the opportunity to learn through an AR (augmented reality) application designed to demonstrate BMW’s advanced safety technology.
Alongside the new BMW X3, the training also included the first BMW X2, as well as the new BMW GT6 and Mini models.