BRAND STRATEGY & CREATIVE DEVELOPMENT

We provide the Lavazza Montenegro client a full service that includes:

• Positioning and development of brand strategy, art directorate and market presence
• Creating integrated campaigns for each individual product in Lavazza offer
• Creating content for ATL and BTL activities
• Managing social networks and creating content for digital communication channels
• Design and implementation of promotional activities
• Expanding the base of potential customers and increasing online sales on the e-shop

For Lavazza Montenegro, we conceptually created and developed the image campaign “Jednstavno znaš” (You simply know) with the aim of the message indicating that those who enjoy Lavazza coffee know that it is the right choice.

The visuals for the “Jednostavno znaš” campaign were created in three directions. Visuals with Montenegrin motifs are shown, then elegant visuals on a black background with espresso coffee in the foreground, as well as everyday life situations that we encounter and that a real escape from everyday life is a cup of real espresso.