BRAND STRATEGY & CREATIVE DEVELOPMENT
LAVAZZA MONTENEGRO
We provide the Lavazza Montenegro client a full service that includes: positioning and development of brand strategy, art directorate and market presence; creating integrated campaigns for each individual product in Lavazza offer; creating content for ATL and BTL activities; managing social networks and creating content for digital communication channels; design and implementation of promotional activities; expanding the base of potential customers and increasing online sales on the e-shop.
Services:
Brand Development
Design & Art Direction
Digital & Content Creation
Industries:
FMCG
For Lavazza Montenegro, we conceptually created and developed the image campaign “Jednstavno znaš” (You simply know) with the aim of the message indicating that those who enjoy Lavazza coffee know that it is the right choice.
The visuals for the “Jednostavno znaš” campaign were created in three directions. Visuals with Montenegrin motifs are shown, then elegant visuals on a black background with espresso coffee in the foreground, as well as everyday life situations that we encounter and that a real escape from everyday life is a cup of real espresso.
The image campaign “Jednostavno znaš” (You simply know) attracted the attention of fans of this coffee in Montenegro with its art direction and message.