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TEASER VIDEO. DESERT ROSE.

BURO.

Intensive preparations for the Buro. Desert Rose event at Tašmajdan Stadium had their exciting ‘filmic’ prelude, adding a touch of mystery and adventure to the entire project.

The idea for the teaser video was inspired by the movie ‘Dune’, with desert aesthetics, colors mimicking heat and sand, and ethereal feelings and scenes characteristic of this cult science fiction novel and film.

The inspiration for the teaser video comes from the famous SF franchise ‘Dune’: desert aesthetics, warm sandy colors, and ethereal scenes evoke the atmosphere of this iconic science fiction work.

In the spectacular sandy environment, we filmed a series of impressive promotional teaser spots. Finding the right cast for this shoot was challenging because we wanted to select protagonists whose appearance and acting abilities perfectly matched the film aesthetics that formed the basis of the creative concept.

The teaser campaign for Buro.Desert Rose was launched three days before the event.

It consisted of two short teaser videos that didn’t reveal the essence of the event but highlighted key words, atmosphere, and inspiration for the event. The final, longest reveal video unveiled event details on the day of its occurrence.

The goal of this mini-campaign was to generate additional hype around the “Desert Rose” event and intrigue the public.

The campaign was conducted through Instagram as the primary communication channel, and segments of the video content were also used at the event itself and displayed on LED screens. Altogether, the video content achieved over 30,000 views on Instagram.

The actors shone in specially tailored costumes from Demobaza, the brand originally responsible for the costumes in ‘Dune’. Their presence not only contributed to the event’s atmosphere but also emphasized the mystical beauty and splendor of this unique setting.

These video recordings set the tone for what followed at Tašmajdan Stadium in Belgrade, where guests of the Buro. Desert Rose event embarked on a journey through a desert oasis of creativity and elegance. The color palette in the film aligned with that of ‘Dune’, while the shots were framed to support the event’s concept and provide an overall experience of mystique and gentle unreality. This was achieved using modified sun filters with transparent polymer, and the spot was filmed at a high frame rate ranging from 50 to 200 fps to achieve a specific ‘otherworldly’ effect.

This cinematic prelude added depth and emotional connection to the event theme, creating anticipation and excitement among guests who embarked on a journey through the imaginary world of desert elegance.

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