DM EXTREME LOOK CAMPAIGN

The campaign consisted of four phases:

Social media teaser
Candidate transformation
Event: “Be Unique, Not Perfect.”
Social media follow-up
As part of the teaser campaign, communication was created through social media to engage the target audience in the transformation process and the formation of an authentic style. The entire process was documented in the form of short “time lapse” clips, which were showcased at the main event. The campaign featured the involvement of well-known influencers who, alongside selected candidates, underwent the transformation process and participated in the final show, promoting the new, unique look and product range of the “Extreme Look” brand.

The event was enhanced by authentic scenery and interior design inspired by neo-punk and street art subcultures, along with numerous activations for guests and music from the Belgrade DJ group “Girl Panic.”