EMBRACE THE UNKNOWN BMW GENERATION X EXPERIENCE
BMW - DELTA MOTORS
The “Off-road experience” dedicated to BMW X models, under the slogan “Embrace the Unknown,” was organized by Delta Motors and BMW AG, with the support of the agency M2Communications.
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
The “Off-road experience” dedicated to BMW X models, under the slogan “Embrace the Unknown,” was organized by Delta Motors and BMW AG, with support from the agency M2Communications.
The BMW xDrive roadshow, which had already toured several European countries this year, arrived in Belgrade in early May, with events held at the Belgrade waterfront (Beton Hala) and on the off-road track Nomad near Bubanj Potok.
Especially for this occasion, BMW AG installed a mobile lounge on the plateau near the Belgrade waterfront. With the assistance of BMW trainers, participants had the opportunity to learn all about the xDrive system and test the capabilities of BMW X vehicles on a special course with ramps and in off-road driving.
For VIP guests, a second evening event—”BMW GENERATION X PARTY”—was organized, during which guests enjoyed a “Fire & Dance” performance by Ludifico.