MAD SCIENTIST’S LABORATORY
ASUS
A mad scientist, under the control of his evil apprentice “Cyber,” and with the help of his loyal, pyromaniac assistant “Pyrone” and Professor “Insane,” created a series of experiments as part of a of a project codenamed “Beast.”
Services:
Design & Art Direction
Experience Design & Event Production
Industries:
Consumer Electronics
The experiments were created as part of a retail campaign by the company Asus for the first gaming laptop with liquid cooling, from their sub-brand “Republic of Gamers” (ROG), which the local gaming community refers to as “the beast.” The GX700 model represents a high-end gaming laptop with unique performance capabilities.
The activation, held at the Asus shop within the “Ušće” shopping center, attracted significant attention from visitors. In addition to the opportunity to test the performance of the new laptop, visitors also had the chance to become part of the experiments conducted by representatives of the Science Festival.