MERCEDES-BENZ S-CLASS LAUNCH
MERCEDES-BENZ
The premiere presentation of the new Mercedes-Benz S-Class model took place in the elite space of the Yugoslav Drama Theatre in Belgrade, for a select group of guests.
The concept, one of the most production-demanding events ever held in Serbia, was based on the rich history of the S-Class and the idea of creating the most technologically advanced car of today. Specifically for this occasion, the foyer of the JDP, where the guests were greeted, was transformed into a unique gallery showcasing the history of the Mercedes-Benz brand and the S-Class
Services:
Design & Art Direction
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
Fashion & Luxury
During the welcome cocktail, guests enjoyed the music of leading Serbian violinist Tijana Milošević and a string quartet. After that, they were treated to a magical musical performance and master of ceremonies, Dragan Vujić-Vujk, who guided them through the fascinating history of the most luxurious Mercedes-Benz model. The spectacular final scene, titled “Vision of the Automotive Future,” presented a futuristic creation of the world’s best car. The grand finale was a performance conceived in three parts, each carrying clear and powerful symbolism: “The Rising Star,” “Engineers of the Future,” and “The Arrival.”
The project won the Golden Award from the Serbian Association of Advertising Agencies (UEPS) in 2013 in the “Event” category for brand/product/service projects.
A1 KINOTEKA “TAIWAN CANASTA”
A1 SERBIA
WINE VISION BY OPEN BALKAN
THE GOVERNMENT OF THE REPUBLIC OF SERBIA
ADRIATIC SPIRITS BRAND DESIGN
ADRIATIC SPIRITS