MPC ECHO CONFERENCE – ECHO OF INNOVATIVE BUSINESS 

Belgrade witnessed a unique business echo on April 23rd – the MPC Echo Conference, organized by MPC Properties in the immersive atmosphere of the Sava Center. This event represented a fusion of business, innovation, and sustainability, with a special focus on the future of construction, retail, and real estate.

The M2C creative team was responsible for this visual and conceptual spectacle. We designed the conference’s visual identity, including the logo, graphic elements, and everything that visually defined the atmosphere of the event.

The M2C team was also responsible for the name and creative concept. The term “Echo” was chosen as a metaphor for the spread of good ideas and messages. We handled the organizational and technical realization, as well as the scenographic setup, which transformed the Sava Center space into a unique immersive experience.

Every element of the conference was aligned with the values and vision of our client, MPC Properties. Their innovations, designed with a clear focus on positive environmental impact, strive for a healthier and more fulfilling life for individuals and the entire community.

This was the first conference of this type, with the ambition for MPC Echo to become an annual event, an important business platform for the exchange of knowledge and experience in the dynamic real estate industry.