SAM GALA: CREATING UNBREAKABLE CONNECTIONS

SERBIAN ASSOCIATION OF MANAGERS

The Serbian Association of Managers (SAM) celebrated its 18th anniversary, and on December 16th, the 13th exclusive SAM Gala event was held, becoming a true tradition in the management world. The event took place in the immersive hall of the Sava Center, where local managers and business leaders gathered.

Services:

Design & Art Direction

Experience Design & Event Production

Industries:

Government, Business Associations and NGO

As long-time partners of the Serbian Association of Managers, we were responsible for conceptualizing and executing this prestigious business event. Our goal was to create a spectacular, multimedia experience that would reflect the strength, unity, and enduring connection of the SAM community.

Under the overarching theme “Creating Unbreakable Connections,” the event carried deep symbolism, celebrating 18 years of connecting managers across Serbia. Over the years, SAM has grown into a key platform for building professional business networks, and our aim was to convey that spirit of unity and lasting connection through an impressive audio-visual experience.

Symbolically, the key visual element of the event was the modified Möbius strip. This strip, with its unique structure that rotates 180 degrees and connects its edges, perfectly represented the unbreakable bond formed among SAM members. The Möbius strip is not only a symbol of infinity and unity but also of continuous development and connection that never ends, just like SAM’s mission.

The event was rich with performances, dancing, and musical numbers that left a strong impression on all attendees. One of the most memorable moments of the evening was the performance of the children’s rock ‘n’ roll choir and the RocHoir band, who performed the legendary song “Zemlja” by EKV. This emotional moment, in which young performers passionately and energetically delivered one of the most iconic pieces of our music scene, served as a reminder of the power of art in creating shared values, while also symbolizing the youthful enthusiasm that is always present within the SAM community.

In the end, the entire event was the perfect balance between celebrating past achievements and turning toward the future, with a clear goal – the continued strengthening of connections, building new partnerships, and achieving future successes.

The best managers and organizations were awarded in four main categories: Manager of the Year, Young Manager of the Year, Employer of the Year, and Socially Responsible Company of the Year. In addition to the main awards, the jury, composed of all previous winners of the prestigious “SAM Manager of the Year” award, decided to present two special awards for personal heroic act and national importance campaign.