ST. REGIS “MIDNIGHT SUPPER”

ST. REGIS BELGRADE

Sophistication, elegance and luxury are synonymous with the famous St. Regis hotel, which will open its doors to guests in Belgrade at the end of this year. Our agency was chosen to organize a pre-opening ceremony and an exclusive dinner in the Geozavoda building and Salon 1905, as an announcement of the opening of the first hotel St. Regis in Southeast Europe.

Services:

Creative & Communications

Event Design & Production

Industries:

Hospitality/Hotels & Resorts

Selected guests from the worlds of business, media, culture and sports had the opportunity to enjoy the elegant ambience, superb gastronomy and impeccable service in line with the reputation of the famous New York hotel.

The M2C team was entrusted with the creation of the creative concept, as well as the executive production and organization of this event, which turned into a real night to remember. Thanks to the unique decoration, elegant setting, ambient custom-made animations and music adapted to the moment, an event was created that started a new chapter of luxury and sophistication in Belgrade.

Guests had the opportunity to experience the famous St. Regis rituals and enjoy the most popular cocktail of all time, the Bloody Mary, which was created in the 1930s in New York’s St. Regis Hotel.