TOYO TIRES ROAD SHOW & EVENT
TOYO TIRES RUSSIA / CREATIVE FORCE
An exclusive “roadshow event” was organized for senior representatives of the Russian branch of Toyo Tires in August 2017 in Serbia and Montenegro.
Services:
Experience Design & Event Production
Industries:
Automotive Industry
The “roadshow” took place along the route from Belgrade, through Zlatibor, to the exclusive Adriatic marina Porto Montenegro.
The route was carefully defined, and a rich program was designed for the event. Premium SUV vehicles were provided for the participants, along with accommodations at Hyatt Regency Belgrade, Mona in Zlatibor, and Regent Porto Montenegro. A visit to the Stopića Cave in Zlatibor was organized, along with dinners at the restaurants Madera, Miris Dunja, and Stari Mlini.
The project was realized in collaboration with the Moscow agency Creative Force.