WINDOWS 10 LAUNCH
MICROSOFT
Windows 10 was premiered in Serbia at the Ušće Shopping Center.
The campaign entrusted to us by Microsoft Serbia included planning and media rental on the radio, conceptual design and production of the stand, and promotional activities during the campaign.
Services:
Design & Art Direction
Experience Design & Event Production
Industries:
Consumer Electronics
In creating the campaign, one of the ideas was to introduce a certain “coolness” factor. We also created a casual, but recognizable visual style of the space in which the activation took place.
Microsoft Serbia presented the features of Windows 10 to fans and interested visitors, and our promoters provided information on how to become a user of the new operating system. In addition to the opportunity to be among the first to try Windows 10, visitors to the Ušće Shopping Center had the opportunity to have fun with Xbox and other surprises in the “chill” zone of the Microsoft booth.