In the Belgrade restaurant, Josephine, we found an ambience that fully responded to our idea. We found the inspiration for this shooting in the everyday environment of a modern man, to whom the accelerated pace of life dictates every free moment.

Vivid photos of a spontaneous character were created thanks to playful models who enjoyed every moment of drinking Lavazza coffee.

The photos are intended for all digital communication channels.

Social media users recognize authentic content and that was exactly our motive for creating these photos.

For Lavazza Montenegro, we conceptually created and developed the image campaign “Jednstavno znaš” (You simply know) with the aim of the message indicating that those who enjoy Lavazza coffee know that it is the right choice.

The visuals for the “Jednostavno znaš” campaign were created in three directions. Visuals with Montenegrin motifs are shown, then elegant visuals on a black background with espresso coffee in the foreground, as well as everyday life situations that we encounter and that a real escape from everyday life is a cup of real espresso.

The image campaign “Jednostavno znaš” (You simply know) attracted the attention of fans of this coffee in Montenegro with its art direction and message.

The “creative devices” of the campaign were imaginary chains. The imaginary chain strongly symbolizes everything that a human trafficker uses to bind his victim: blackmail, coercion, punishment, threat, fear, which is not visible at first glance. The campaign seeks to make these chains more visible and teaches us to recognize them more easily.

Results achieved:

1. Media:
• 12 TV guest appearances
• 106 posts on the web and social media channels
• 32 publications in print editions

2. Social Networks:
• Total reach 645,000 users
• Total view 201,500 views
• Total engagement 22,200 reactions

The “Parallel Reality-Harsh Actuality” campaign provoked strong reactions from the public. The number of calls to the call center via SOS hotline increased by 120% compared to the same period last year.

Winning project at the Disrupt prize competition in the category of Agencies and Media – Communication.

The design team of the agency created the visual identity of the conference and the logo that symbolically represented the connection between China and the 17 countries of Central Eastern Europe with motifs symbolizing the “Belt and Road” initiative.

The central segment of the installation was represented by an impressive scene consisting of a 30 m long stage, a segmental video wall made of 140 m2 LED screens, 8 lasers and 18 laser bars, while a system of over 250 lighting fixtures created impressive light and visual effects.

The opening ceremony began with a “motion graphic intro”, which with an impressive “voice over” presented the connection between tradition and innovation, as well as the connection between China, Serbia and other participating countries. A surprise for all participants was the performance of world star Simon Piero – superstar illusionist, pioneer of digital magic.

With the exhibition “Stargazers, People Who Reinvented the World”, dedicated to the greatest Serbian scientists Nikola Tesla, Mihajlo Pupin and Milutin Milanković, we presented Serbia as the host country.

In the digital tunnel made of 72 m2 LED screen with digital content accompanied by a powerful “voice over”, we guided the visitors through the story of technological achievements and giants of Serbian science.

All information was also available to the participants on digital platforms – the website and the application, which were regularly updated with new content related to the event.

The realization of this event implied a high level of production, logistics and creativity so that all those present (from the ministers of the participating countries, representatives of our Government to representatives of the economic sector, universities, start-up companies and investment funds) could exchange ideas about the 4th industrial revolution, connect and embarked on the path of cooperation and innovation.

Such events are an opportunity not only to develop economic ties between various business entities during the conference, but also to understand key postulates from Chinese global business philosophy, which apostrophize peaceful cooperation and mutual benefit.

A special challenge was the complete darkening of the main hall of Serbia, which was carried out from the outside of the dome. The setup in the main hall included a special construction for hanging large areas of LED screens, a specially modified tracing system for complete lighting, as well as a 3D scenography inspired by geometric shapes, on the surface of which abstract animations were projected, created exclusively for this occasion.

The first “immersive room” in the region was created in the Montenegro salon, which allowed participants to travel through the digital world of science and vision of the future.

One of the most followed and interesting panelists at this year’s WBDS was definitely Sofia, the more famous humanoid robot. Robot Titan, the star of the informal part of the summit, had an interactive performance and a photo shoot with the audience during the breaks of the conference, which was highly noticed and followed on all social networks.

Also, a significant segment in the organization of this event was the design of information platforms – two sites and an application.

Their role was to inform the participants about the event itself, the program, the speakers, as well as the registration of the participants. The sites and the application are regularly updated with new information (agendas, photos, notifications…) for visitors.

At the very end of the conference, a WBDS party was organized in BitefArtCafe for 300 guests, where guests could enjoy covers of popular foreign hits by the band Perpetuum Mobile, as well as DJ Dada Selectah.

Silver award at the 2019 BEA World festival in Milan, in the Macro B2B category and bronze awards at the Eventiada IPRA festival in Moscow.