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ADRIATIC SPIRITS BRAND DESIGN

Adriatic Spirits is a company founded in 2021 which represents luxury alcoholic beverages of the highest quality in the Adriatic region. This company’s vision and long-term goal are to become a regional leader in the import and distribution of distilled spirits of the highest quality, thus providing consumers with an experience of complete enjoyment and a taste of satisfaction.

Services:

Content Creation & Digital

Creative & Communications

Industries:

FMCG

The visual identity of Adriatic Spirits is based on a minimalist, easily recognizable, and associative symbol of the road and two different directions. Figuratively representing the concept of exchange, i.e., distribution.

Fundamentally, the logo consists of maximally abstracted and stylized letters “A” and “C.”

With its upright “lines” and reduced form, the logo is associated with stability, luxury, hedonism, and elegance. The bronze reflection brings an open, airy impression that applies to any space and material.

The liquid during pouring creates a fascinating fluid and unique amorphous shapes that are abstracted into the logo’s negative space.

M2Communications

CONTENT CREATION

Services:

Content Creation & Digital

Industries:

FMCG

For the client Lavazza Montenegro, we realized a special photo shooting produced by NEO – New Entertainment Office. The goal was to show coffee and the everyday ritual of drinking a cup of coffee in a different way, through authentic lifestyle photos.

In the Belgrade restaurant, Josephine, we found an ambience that fully responded to our idea. We found the inspiration for this shooting in the everyday environment of a modern man, to whom the accelerated pace of life dictates every free moment.

Vivid photos of a spontaneous character were created thanks to playful models who enjoyed every moment of drinking Lavazza coffee.

The photos are intended for all digital communication channels.

Social media users recognize authentic content and that was exactly our motive for creating these photos.

M2Communications

BRAND STRATEGY & CREATIVE DEVELOPMENT

Services:

Brand Development

Content Creation & Digital

Creative & Communications

Industries:

FMCG

We provide the Lavazza Montenegro client a full service that includes:

• Positioning and development of brand strategy, art directorate and market presence
• Creating integrated campaigns for each individual product in Lavazza offer
• Creating content for ATL and BTL activities
• Managing social networks and creating content for digital communication channels
• Design and implementation of promotional activities
• Expanding the base of potential customers and increasing online sales on the e-shop

For Lavazza Montenegro, we conceptually created and developed the image campaign “Jednstavno znaš” (You simply know) with the aim of the message indicating that those who enjoy Lavazza coffee know that it is the right choice.

The visuals for the “Jednostavno znaš” campaign were created in three directions. Visuals with Montenegrin motifs are shown, then elegant visuals on a black background with espresso coffee in the foreground, as well as everyday life situations that we encounter and that a real escape from everyday life is a cup of real espresso.

The image campaign “Jednostavno znaš” (You simply know) attracted the attention of fans of this coffee in Montenegro with its art direction and message.

M2Communications

COCA-COLA HBC KICK-OFF & ANNUAL CELEBRATION 2019 DM PUZZLE FRANCK @ EXIT 2018 FRANCK COFFEE TRADE MARKETING ACTIVITIES JAFFA & MUNCH @ GAMES.CON 170TH ANNIVERSARY CELEBRATION OF BELGRADE’S BREWERY – OUTDOOR BRANDING