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“AORTA IS NOT ONLY IN THE HEART”

Another project of wider social importance, whose goal is to improve the health of individuals and prevent and control serious diseases, was successfully implemented.

Namely, the pilot campaign “Aorta is not only in the heart”, which provided all interested citizens over the age of 50 with a free, quick and painless ultrasound examination of the abdomen, recorded an exceptional response from the target public.

Services:

Content Creation & Digital

Creative & Communications

Industries:

Government, Business Associations and NGO

Our creative team designed the slogan and elements of the promotional campaign, which included striking visuals, a website, informative flyers, as well as a branded mobile clinic – a truck with an ultrasound machine and equipment for diagnostic examination – which “cruised” throughout Serbia.

We created the campaign slogan in response to the belief of many that the aorta is closely connected with the heart, as well as insufficient knowledge of the fact that there is a stomach aorta that is a major cause of health diseases.

The results of this important campaign speak for themselves: in 12 days in seven cities of Vojvodina, southern and eastern Serbia, more than 4,000 citizens were examined and about 150 abdominal aortic aneurysms requiring surgical treatment were discovered.

Bearing in mind that bursting or rupture of an aneurysm is one of the leading causes of death in our country and in the world, with this campaign we wanted to raise awareness about this disease, its consequences, but also the importance of prevention in preserving individual and public health.

The screening project was initiated by our client, the Association of Cardiovascular Surgeons of Serbia, with the support of the Ministry of Health and the Clinic for Vascular and Endovascular Surgery UKCS.

M2Communications

WINE VISION BY OPEN BALKAN

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Wine Industry

The largest event of the year in Serbia – the First International Wine Fair “Wine Vision by Open Balkan”, was successfully released at the Belgrade Fair from September 1 to 4, 2022.

Under the auspices of the governments of Serbia, North Macedonia, and Albania, and as part of the Open Balkan initiative, the fair gathered the best wine producers in the region in one place and promoted the entire Balkan as an increasingly popular wine and tourist destination.

The concept and naming of the event were conceived and realized by the creative team of our agency, and visitors had the opportunity to visit thematically differently designed halls.

Creative inspiration was found in the aesthetics of the landscape and the unique ecosystem of the vineyard – better known as “terroir” – which represents the synthesis of climate, soil, climate, as well as the skills of the producers of the best wines in the world. Also, the event is conceptually inspired by the striking convergence of traditional and modern wineries. There, in one place, you could find old, museum exhibits related to growing vines and wine production, but also the most modern LED screens that educated visitors in an interesting and innovative way about the history, origin and types of wine, as well as the production process.

The interior decoration was completed by the installation of an artificial river with real water, which flowed through a part of the ground floor in the hall. Also, the complete branding of over 90 promotional surfaces of various formats contributed to the visual impact of the Wine Vision by Open Balkan. The so-called “Digital grapes” were particularly attractive to visitors, placed in Hall 1 of the Belgrade Fair in four places. Each of these four massive steel installations had a size of 6×5.5m, and a weight of over 3 tons, and on each “bunch” there were 130 LED panels that broadcast different audio-visual content.

Almost 400 exhibitors and wine producers from more than 20 countries participated in this unique event, which was held in as many as six halls – 1, 1A, 2, 3, 4, and 5 – of the Belgrade Fair. More than 230 exhibitors from the countries of the Open Balkan initiative were present at the fair, as well as a large number of wineries from Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Italy, France, Argentina, Chile, South Africa…

WINE VISION BY OPEN BALKAN
GOVERNMENT OF THE REPUBLIC OF SERBIA
The largest event of the year in Serbia – the First International Wine Fair “Wine Vision by Open Balkan”, was successfully released at the Belgrade Fair from September 1 to 4, 2022.

Under the auspices of the governments of Serbia, North Macedonia, and Albania, and as part of the Open Balkan initiative, the fair gathered the best wine producers in the region in one place and promoted the entire Balkan as an increasingly popular wine and tourist destination.

The concept and naming of the event were conceived and realized by the creative team of our agency, and visitors had the opportunity to visit thematically differently designed halls.

Creative inspiration was found in the aesthetics of the landscape and the unique ecosystem of the vineyard – better known as “terroir” – which represents the synthesis of climate, soil, climate, as well as the skills of the producers of the best wines in the world. Also, the event is conceptually inspired by the striking convergence of traditional and modern wineries. There, in one place, you could find old, museum exhibits related to growing vines and wine production, but also the most modern LED screens that educated visitors in an interesting and innovative way about the history, origin and types of wine, as well as the production process.

The interior decoration was completed by the installation of an artificial river with real water, which flowed through a part of the ground floor in the hall. Also, the complete branding of over 90 promotional surfaces of various formats contributed to the visual impact of the Wine Vision by Open Balkan. The so-called “Digital grapes” were particularly attractive to visitors, placed in Hall 1 of the Belgrade Fair in four places. Each of these four massive steel installations had a size of 6×5.5m, and a weight of over 3 tons, and on each “bunch” there were 130 LED panels that broadcast different audio-visual content.

Almost 400 exhibitors and wine producers from more than 20 countries participated in this unique event, which was held in as many as six halls – 1, 1A, 2, 3, 4, and 5 – of the Belgrade Fair. More than 230 exhibitors from the countries of the Open Balkan initiative were present at the fair, as well as a large number of wineries from Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Italy, France, Argentina, Chile, South Africa…

The first international wine fair “Wine Vision of the Open Balkans” began with a ceremonial opening attended by the highest officials of the Open Balkan countries.

On this occasion, the fair competition “Wine Trophy by Open Balkan”, numerous professional gatherings and masterclasses, as well as B2B meetings where exhibitors had the opportunity to expand their business, were held.

The size and complexity of the entire exhibition are also represented by the following interesting data: in an area larger than 45.000 square meters, over 300 square meters of LED screens are used, a wide variety of audio-visual content was broadcasted; over 10,000 square meters of carpet and more than 2,000 m2 of printed PVC floor were used; over 200 pieces of various props and more than a hundred units of plants, including 40 trees, were provided.

The following partners participated in the production and organization of the event: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Specific, Zoom Media, Integraltechnic, Mini Bees studio, video production NEO – New Entertainment Office and many others.

The largest international fair in Southeast Europe has set new standards when it comes to the presentation of wine and wine culture of the Western Balkan region.

M2Communications

PROMOTION OF AUTONOMOUS PROVINCE OF VOJVODINA DUBAI EXPO 2020

The promotion of the Autonomous Province of Vojvodina was held on January 18th, at the world exhibition Dubai EXPO 2020.

Services:

Event Design & Production

Industries:

Government, Business Associations and NGO

In the framework “Global Goals Week”, AP Vojvodina presented its economic potential in the pavilion of the Republic of Serbia, with special emphasis on the automotive, agrobusiness and information technology sectors, which are considered their greatest assets.

Representatives of the largest companies from the IT sector and high technology from the northern province had the opportunity to present innovations and ideas in their field at the promotion.

The role of the virtual moderator at the event was played by the LA-LA robot, which entertained the present guests but also informed them about all the industrial potentials that Vojvodina has at its disposal.

Our team was in charge of the creative concept of promotion as well as the realization of events on the ground.

SAM GALA 2021

The double jubilee of the Serbian Association of Managers was solemnly marked in the Crystal Hall of the Hyatt Hotel. The gala evening on the occasion of the fifteenth anniversary of SAM, as well as the tenth anniversary of the most eminent business event, gathered people from the world of business in one place this year as well.

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Our team took care of the creative concept and production of the event, as well as the script and production of the film dedicated to the fifteenth anniversary of SAM. This year’s Gala evening and the annual SAM awards ceremony hosted over 250 distinguished guests. The beginning of the event was marked by a stage performance inspired by the basic values ​​of SAM, which are trust, friendship, change, responsibility and giving. The design of the scene is based on the “catwalk” concept. Five major SAM awards were distributed on pedestals along the catwalk, creating a setting that contributed to a more dynamic mise-en-scène during the program. The host of the gala evening, Dragana Kosjerina and Vladimir Jelic, presented the program at a high level and took care of the good atmosphere.

The film dedicated to the jubilee summarizes the key results and the most significant successes of SAM in the past 15 years. A special segment of the film consists of emotional reflections of six prominent members of SAM, who presented the importance and future of SAM from a personal perspective and how the people who form the backbone of the association inspire and motivate activities and energy.

Special recognition for the realization and positioning of SAM Gala as a top business event, went to the co-founder and director of our agency, Miro Antic.

M2Communications

60th ANNIVERSARY OF THE NON-ALIGNED MOVEMENT

At the place where it all began, 60 years later, the anniversary of the first conference of the Non-Aligned Movement was marked. This high diplomatic gathering was held at the Belgrade Fair on October 11 and 12, and one of the most important tasks belonged to our team.

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

On this occasion, Belgrade hosted over 100 foreign delegations, including presidents and 40 foreign ministers. The co-organizers of this year’s conference of the Non-Aligned Movement, Serbia and Azerbaijan, had the opportunity to welcome the delegations in a solemn and impressive atmosphere. The event was officially opened with an audio-visual spectacle, animation that was integrated by mapping on the floor in the central part of the hall, on four large LED screens and a special installation above the delegate table made of transparent LED screens. The art directorate of the 60th anniversary is based on the motifs of water colors, which, by melting and changing colors, evoked the story of the origin of the Non-Aligned Movement, history and symbols, as well as the goals they strive for in the future.

Special attention was attracted by the impressive installation in the main hall, on an area of ​​as much as 220 square meters. The installation consisted of wildlife full of flowers and greenery, symbolizing Serbian landscapes. We directed TV and broadcast and live streaming of the two-day meeting, and our signal was taken over by national television, news agencies and media from the country, the region and the world.

Participants in the production and organization of the event were: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Ivan Aran Studio, Prosound and video production NEO – New Entertainment Office.

M2Communications

WESTERN BALKANS RAIL SUMMIT

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

The European year of Rail, 2021, was solemnly marked by holding the Western Balkans Rail Summit on September 13th in Belgrade. The main goal of this meeting was to make the railway stand out as one of the safest and most sustainable modes of transport.

We organized the first Western Balkans Rail Summit at the initiative of the Permanent Secretariat of the Transport Community, the European Investment Bank and the European Bank for Reconstruction and Development, and under the auspices of the Ministry of Construction, Transport and Infrastructure of Serbia.

The summit was attended by delegations from the Western Balkans, as well as six Western Balkan ministers, who discussed investment in rail transport and railway policy reforms that will make rail travel more attractive to citizens and the region’s economy.

The first railway summit was held in the form of a hybrid event, as a combination of live presence and online speakers. Our task was to create a creative concept of the event, the visual identity of the first Rail Summit, as well as the realization of the project.

“The future is on tracks.”

M2Communications

PARALLEL REALITY – HARSH ACTUALITY

The project “Parallel Reality – Harsh Actuality” for the non-governmental organization Astra, was implemented in order to raise awareness about human trafficking.

Services:

Content Creation & Digital

Creative & Communications

Video Production

Industries:

Government, Business Associations and NGO

The problem of human trafficking seems like a parallel reality as if it is invisible and happens far from us, but it is a problem in which such phenomena seem imperceptible, while the reality is different and even harsher. That is our harsh actuality.

The campaign points to the three most common forms of human trafficking: sexual exploitation, child exploitation, and labor exploitation.

The “creative devices” of the campaign were imaginary chains. The imaginary chain strongly symbolizes everything that a human trafficker uses to bind his victim: blackmail, coercion, punishment, threat, fear, which is not visible at first glance. The campaign seeks to make these chains more visible and teaches us to recognize them more easily.

Results achieved:

1. Media:
• 12 TV guest appearances
• 106 posts on the web and social media channels
• 32 publications in print editions

2. Social Networks:
• Total reach 645,000 users
• Total view 201,500 views
• Total engagement 22,200 reactions

The “Parallel Reality-Harsh Actuality” campaign provoked strong reactions from the public. The number of calls to the call center via SOS hotline increased by 120% compared to the same period last year.

Winning project at the Disrupt prize competition in the category of Agencies and Media – Communication.

NGO Astra – Anti trafficking action

SAM AWARDS 2020 ONLINE SHOW

The award ceremony of the Serbian Association of Managers was not absent in 2020 either but continued the tradition. It was held for the ninth time in a significantly different format.

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Due to new circumstances, the spectacular SAM gala evening was replaced by an award ceremony in the online SHOW program. Although accompanied by a different ambiance, the award retained its festive character as in previous years.

The theme of this year’s awards ceremony was rightly called “Responsible Leadership and New Optimism”. Great examples of managers have shown exceptional flexibility and agility in business and thus justified this year’s motto of SAM.

The agency’s creative team devised a new concept for awarding SAM prizes in online format, and the production team put it into detail. The structure, direction and narrative of the awards ceremony are in line with the topics of SAM and current events in the business world, and the program is realized with high production standards. The program is complemented by 3D animations created for the needs of the rush hour, category announcements, nominations, award winners and sponsors.

SAM Awards was watched by a total of 4966 viewers online, There were 442 viewers in prime time. The total viewing time was 362: 41: 53.

The SAM Awards 2020 project showed how, in addition to numerous challenges in time outside of mass gatherings, it is possible to create high-quality content and a striking online experience.

M2Communications

SAM GALA 2019 FOURTH CHINA – CEEC MINISTERIAL CONFERENCE ON INNOVATION COOPERATION