Creating a global campaign for Amazfit was a thrilling and demanding project, primarily due to the tight timeline. The task was to present the Amazfit Balance smartwatch and its revolutionary technology in a fun and accessible way, highlighting its role in making people more active, healthier, and mobile.
Services:
Design & Art Direction
Digital & Content Creation
Top 10
Video & Photo Production
Industries:
ICT
Sports
The journey began with an inspiring, international pitch. We designed a campaign that would resonate across multiple markets and languages, which won us the pitch.
From brainstorming to the final approved script, we developed at least eight different commercials. Once the client selected the final script, we meticulously refined each scene to ensure clear and accurate communication across cultures, as the ad would have a global audience.
The creative concept of the campaign centered around showcasing the practical, everyday use of Amazfit’s revolutionary AI-integrated smartwatch. The narrative followed a young, energetic individual who, with the help of the device’s intuitive suggestions and practical functions, navigated daily challenges with ease.
This transformed Amazfit from a simple smartwatch into an indispensable ally for the urban lifestyle.
Art direction was at the heart of our creative process. To achieve the highest quality, we brought in a Cannes Lion-winning director of photography. Alongside our talented actors, directors, and production team, we used state-of-the-art equipment and technology to shoot the commercial in stunning 8K resolution.
The TV commercial was only part of our comprehensive strategy. We produced several shorter versions of the video to maintain a cohesive online identity and bolster Amazfit’s social media presence. To ensure the campaign’s consistency across various media channels, we also shot a series of lifestyle photos.
The timing was crucial. We aligned the campaign with major summer sporting events like the European Football Championship and the Olympic Games to maximize visibility.
Despite the ten-week timeline, we delivered a polished TV commercial, several short social media videos, and a series of lifestyle photos. The campaign, initially produced in English and dubbed into four other languages, is currently airing on sports channels in Germany, France, Spain, and Italy, with plans for further expansion during the Paris Olympics. Digitally, the campaign is active in numerous additional countries.
The Amazfit international team expressed great satisfaction with our collaboration, the speed of our creative work, and the overall project organization. Our team thrived in the international environment, appreciating the diverse perspectives on humor, film, and language.
The campaign successfully presented the smartwatch, Amazfit Balance, as a necessary companion for urban life, meeting the client’s expectations and showcasing the product’s innovative capabilities. It is also the fastest advertising campaign in our portfolio. It testifies that we are open to different types of cooperation and that we successfully respond to really big challenges.
In a time of uncertainty and an unprecedented challenge for the event industry, in a time outside of mass gatherings, we turned to organize events in an online environment. Virtual and hybrid events have become an indispensable part of today.
Webiz, a conference on new technologies, innovations and IT entrepreneurship, was held in 2020 for the eighth time. It was this year that Webiz experienced its upgrade responding to all the challenges.
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
ICT
The online conference included four key segments: Fintech, E-commerce, Gaming and Martech, which were presented in two days of a unique virtual conference attended by 38 speakers in over 15 presentations and panels.
In terms of production, the event pushed the boundaries. This level of organization and new experience in the online environment was seen for the first time in this area.
• Full 3D environment adapted to real time streaming
• Custom made 3D animated studio
• Realistic shooting angles
• Over 25 people in the executive realization of the event
The virtual studio is equipped with six Full HD cameras which precisely map the positions in order to achieve a realistic viewing angle in relation to the 3D environment.
Conference streaming is supported by technological tools for real-time inclusion of speakers from specific locations directly in the virtual screen of 3D studios, as well as solutions for interaction with the audience, such as Q&A and live polls software.
The production center was a director stationed in a separate building in relation to the studio. The production team managed each segment of event organization and streaming, monitoring the event on 30 control monitors.
The conference was watched by a total of over 4,273 spectators online. On the first day 1,851, and the second 2,422 spectators, with an average viewership of over 400 unique viewers per hour.
Virtual events may be a current market need, but with creativity, adequate technology and the creation of a unique online experience, they can become a relevant segment of event production.
