Creating a global campaign for Amazfit was a thrilling and demanding project, primarily due to the tight timeline. The task was to present the Amazfit Balance smartwatch and its revolutionary technology in a fun and accessible way, highlighting its role in making people more active, healthier, and mobile.
Services:
Design & Art Direction
Digital & Content Creation
Top 10
Video & Photo Production
Industries:
ICT
Sports
The journey began with an inspiring, international pitch. We designed a campaign that would resonate across multiple markets and languages, which won us the pitch.
From brainstorming to the final approved script, we developed at least eight different commercials. Once the client selected the final script, we meticulously refined each scene to ensure clear and accurate communication across cultures, as the ad would have a global audience.
The creative concept of the campaign centered around showcasing the practical, everyday use of Amazfit’s revolutionary AI-integrated smartwatch. The narrative followed a young, energetic individual who, with the help of the device’s intuitive suggestions and practical functions, navigated daily challenges with ease.
This transformed Amazfit from a simple smartwatch into an indispensable ally for the urban lifestyle.
Art direction was at the heart of our creative process. To achieve the highest quality, we brought in a Cannes Lion-winning director of photography. Alongside our talented actors, directors, and production team, we used state-of-the-art equipment and technology to shoot the commercial in stunning 8K resolution.
The TV commercial was only part of our comprehensive strategy. We produced several shorter versions of the video to maintain a cohesive online identity and bolster Amazfit’s social media presence. To ensure the campaign’s consistency across various media channels, we also shot a series of lifestyle photos.
The timing was crucial. We aligned the campaign with major summer sporting events like the European Football Championship and the Olympic Games to maximize visibility.
Despite the ten-week timeline, we delivered a polished TV commercial, several short social media videos, and a series of lifestyle photos. The campaign, initially produced in English and dubbed into four other languages, is currently airing on sports channels in Germany, France, Spain, and Italy, with plans for further expansion during the Paris Olympics. Digitally, the campaign is active in numerous additional countries.
The Amazfit international team expressed great satisfaction with our collaboration, the speed of our creative work, and the overall project organization. Our team thrived in the international environment, appreciating the diverse perspectives on humor, film, and language.
The campaign successfully presented the smartwatch, Amazfit Balance, as a necessary companion for urban life, meeting the client’s expectations and showcasing the product’s innovative capabilities. It is also the fastest advertising campaign in our portfolio. It testifies that we are open to different types of cooperation and that we successfully respond to really big challenges.
Exciting news is coming from the sports association “Aktivniji” – they have just unveiled their new logo that reflects energy, movement, and dedication to a healthy lifestyle!
This logo is not just a symbol, but a story. It was born as a combination of two key symbols: the initials “A” representing the brand “Aktivniji” and athletic running tracks. This combination of symbols not only emphasizes the goals of the association – which are organizing, planning, and programming recreational sports training – but also highlights the importance of an active and healthy lifestyle for individuals and communities.
Services:
Brand Development
Industries:
Art, Entertainment & Lifestyle
Sports
What makes this logo special is its dynamic and robust construction, which simultaneously represents stability and motion. The intertwining tracks within the logo are not random; they signify a path, direction, and progress. It’s as if the logo follows and supports the individual on the path to a more active lifestyle.
This logo is not just a symbol of the “More active” association, but also an invitation to every individual to join the association towards a healthier and more active lifestyle. With the support of the association, everyone can find their way to more successful participation in sports activities and achieving their goals.
Services:
Brand Development
Industries:
Art, Entertainment & Lifestyle
Sports
We are thrilled to present the new, dynamic logo for the Padel Belgrade Open! The logo is designed to capture the energy and passion of the growing and increasingly popular padel sport, a racket sport that combines elements of tennis and squash.
The creative concept behind the logo is based on several premises: By associating it with the Olympic ring, the logo embraces the spirit of free will, symbolizing the sporting unity that padel promotes. Equally important is the symbolism of the racket swing, as the logo’s abstract shapes are fluid and dynamic, reminiscent of the graceful swing of a padel racket.
Services:
Brand Development
Design & Art Direction
Industries:
Art, Entertainment & Lifestyle
Sports
Upon closer inspection, the abstract shapes of the logo come together to form recognizable forms of a racket and a ball. The new logo of the Padel Belgrade Open also incorporates the colours of the Belgrade coat of arms, creating a strong connection between the tournament and the host city.
This logo is not static, but rather represents the movement and energy of the padel sport. It also symbolizes the spirit of Belgrade – a city that is vibrant, open, and ready for victory!
We believe this logo perfectly represents the Padel Belgrade Open tournament and Belgrade as a metropolis of sport and culture. We believe the new logo will inspire many to be part of the exciting padel tournament adventure!
