By the way, Eventex Awards is organizing its 13th annual awards this year, and the winner will be announced on May 16, 2023.
M2COMMUNICATIONS IN THE FINALS OF THE EVENTEX AWARDS
04.05.2023.
In extremely strong competition from one of the most globally recognized competitions in the field of Event & Experience marketing – in which 761 registered projects from 49 countries competed – the M2Communications agency was nominated with the projects Wine Vision by Open Balkan and Cupra Hero – interactive video.
The first international wine fair Wine Vision by Open Balkan was held in September 2022 under the auspices of the governments of Serbia, North Macedonia and Albania and gathered over 350 exhibitors from 20 countries. This complex event, which offered visitors a completely new wine experience, managed to make it to the finals of the Eventex Awards in the Fair category.
The Cupra Hero project – an interactive video, which the agency M2Communications realized for the client Porsche SCG, was included in the finals of the Interactive Storytelling category. This was also the first interactive video digital campaign in the region based on the convergence of the gaming industry and video technology, which creatively presented the Cupra car brand on our market.
THE BEGINNING OF THE “AORTA IS NOT ONLY IN THE HEART” CAMPAIGN
In cooperation with the Association of Cardiovascular Surgeons of Serbia, we launched a campaign called “The aorta is not only in the heart” with the aim of preventing abdominal aneurysms.
THE “IT’S A THIN LINE” CAMPAIGN HAS OFFICIALLY STARTED IN SIX MARKETS OF THE WESTERN BALKANS
The campaign was designed and implemented by the M2C creative team, with the basic idea of pointing out the dangers of crossing the tracks through a strong and impressive approach.
“YEAR OF PROGRESS AND BUSINESS IMPROVEMENT”
Miro Antić, CXO M2Communications, for Advertiser Serbia:
“Despite the challenges, we have achieved: multiple growth in all fields, and we have also strengthened the agency’s capacities through professional training and work on raising the company culture to a higher level.”