The campaign is supported by the Ministry of Health and the Clinic for Vascular and Endovascular Surgery of the University Clinical Center of Serbia.
THE BEGINNING OF THE “AORTA IS NOT ONLY IN THE HEART” CAMPAIGN
06.04.2023.
In cooperation with the Association of Cardiovascular Surgeons of Serbia, we launched a campaign called “The aorta is not only on the heart”. It is a mobile surgery where free preventive examinations of the abdominal aorta are performed in order to detect the disease of abdominal aneurysm.
The caravan will visit the largest hospital centers in Serbia, where everyone over the age of 50 will be able to check the condition of their abdominal aorta and thus prevent a possible rupture, which is one of the fifteen most common causes of death in our country and in the world.
We created the campaign slogan in response to the belief of many that the aorta is closely related to the heart, but also to ignorance of the fact that there is a stomach aorta that is a major cause of health ailments.
A recognizable element of the campaign is a branded bus in which a simple and quick ultrasound examination can be performed.
THE “IT’S A THIN LINE” CAMPAIGN HAS OFFICIALLY STARTED IN SIX MARKETS OF THE WESTERN BALKANS
The campaign was designed and implemented by the M2C creative team, with the basic idea of pointing out the dangers of crossing the tracks through a strong and impressive approach.
“YEAR OF PROGRESS AND BUSINESS IMPROVEMENT”
Miro Antić, CXO M2Communications, for Advertiser Serbia:
“Despite the challenges, we have achieved: multiple growth in all fields, and we have also strengthened the agency’s capacities through professional training and work on raising the company culture to a higher level.”
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