The M2Communications project won the Best Event of the Year award at the KAKTUS 2019 Integrated Communications Festival finals. At this year’s festival, agency participated with two projects, and both made it to the finals.

The KAKTUS Awards were held on October 29 and 30 at the Madlenianum Opera & Theater. This year’s slogan, MAKE A ROOM FOR A NEW BLOOM is inspired by the idea of promoting new talents and innovations, as well as a different approach to the advertising industry.

The award-winning event is for Coca-Cola HBC Kick-Off 2019, a project that introduced the 24/7 Coca-Cola City concept. During this all-day event, participants had the opportunity to learn, socialize, inform and network in a special atmosphere of the world’s metropolises which include replicas of skyscrapers, streets, subways, and big neon advertising signs. To revive this imaginary city for one night, over 120 members of the production team participated in creating the atmosphere. This project was recently nominated by Eventiad IPRA Festival, which takes place on 12.11.2019. in Moscow.

Another nominated project within the same category is the Western Balkan Digital Summit 2019 – a conference for the Government of the Republic of Serbia. This project has also been successful in nominations for World Festivals: BEA World, which will be held from 28 to 30 November in Milan and Eventiada IPRA – where it will participate alongside the project for Coca-Cola HBC.

This is the fifth KAKTUS festival, which awards companies, institutions, and agencies for the highest quality and most professional individual and integrated campaigns in the past year.