ANAYA DESTINATIONS BRAND DESIGN

In line with the new client’s vision, our creative team has devised a name and visual identity, developed a long-standing brand strategy, created a website, and a tactical plan for social media appearances and online content

Although the inspiration for the name Anaya comes from an anagram composed of the initials of personal names, its original origin comes from an Arabic word that describes terms such as “care,” “guardian,” or “protector,” and these features properly symbolize the Anaya brand.

The visual identity consists of two keywords – Anaya – which is also the basic logo, as well as the word Destinations, which descriptively describes the purpose of the agency’s existence.

Old gold, as the Anaya brand’s primary color, is associated with a feeling of warmth and positive energy. Ivory black is a secondary shade in perfect contrast and, at the same time, colorful symbiosis with the logo’s primary color. We choose the Verlag font family for the “display” font, characterized by features such as simplicity, minimalism, and effectiveness.

The symbol in the form of the initial letter “A” is illustrated to represent an association with the apartments’ area. The emblem is modular and can incorporate a pictogram of a mountain, sea, or other landscape. In this way, the illustrated symbol on the website, brochure, or other advertising and promotional materials will visually help to evoke the location where luxury Anaya apartments are rented out.