BURO. DESERT ROSE 

Yes, we’re absolutely thrilled about Herbert’s legendary sci-fi masterpiece, especially as brought to life by Denis Villeneuve. The concept of the desert, beyond just a geographical location, inspired us to refine the messages BURO aimed to convey through this immersive communication channel. The film’s aesthetics and style served as perfect guides for the art direction of this glamorous event, attended by around 150 guests from the worlds of business, art, fashion, and media.

Why the name “Desert Rose”? Well, that was a special request from the client. Wish granted.

The Belgrade Tasmajdan Stadium, an ideal setting for this mystical concept, allowed us to bring in 12 to 15 tons of sand and create an unprecedented ambiance.

The desert decor was enhanced by reflective monoliths emerging from the sand, while the design of the passage to the Tasmajdan arena, adorned with large canopies, added a touch of mystery and elegance.

The lighting design and video wall projections aimed to create parallel worlds before the eyes of the visitors.

In keeping with the theme, guests were invited to express their own vision of desert glamour amidst the sandy dunes, adding a new dimension of inspiration to this thrilling event.

A fifteen-minute stage performance, accompanied by drone lighting hovering above the dance troupe, captivated the audience with its exceptional artistic execution. Meanwhile, the dinner was a particularly creative masterpiece inspired by “Dune” motifs, crafted by renowned chef Damir Sertić.

Our creative and production team not only designed and produced this “desert spectacle,” but also created a series of promotional videos and cinematic reels that heightened anticipation and excitement for the BURO. DESERT ROSE event.

Analysis showed that BURO. DESERT ROSE resonated on social media and made a strong impression in the media. We believe our friends at BURO. will remember it fondly for a long time. We certainly will, as we enjoyed every moment of creating this long-awaited experience, despite new challenges and unpredictable weather.

Honestly, we hope that perhaps an award might pleasantly surprise us.