FOURTH CHINA – CEEC MINISTERIAL CONFERENCE ON INNOVATION COOPERATION

The design team of the agency created the visual identity of the conference and the logo that symbolically represented the connection between China and the 17 countries of Central Eastern Europe with motifs symbolizing the “Belt and Road” initiative.

The central segment of the installation was represented by an impressive scene consisting of a 30 m long stage, a segmental video wall made of 140 m2 LED screens, 8 lasers and 18 laser bars, while a system of over 250 lighting fixtures created impressive light and visual effects.

The opening ceremony began with a “motion graphic intro”, which with an impressive “voice over” presented the connection between tradition and innovation, as well as the connection between China, Serbia and other participating countries. A surprise for all participants was the performance of world star Simon Piero – superstar illusionist, pioneer of digital magic.

With the exhibition “Stargazers, People Who Reinvented the World”, dedicated to the greatest Serbian scientists Nikola Tesla, Mihajlo Pupin and Milutin Milanković, we presented Serbia as the host country.

In the digital tunnel made of 72 m2 LED screen with digital content accompanied by a powerful “voice over”, we guided the visitors through the story of technological achievements and giants of Serbian science.

All information was also available to the participants on digital platforms – the website and the application, which were regularly updated with new content related to the event.

The realization of this event implied a high level of production, logistics and creativity so that all those present (from the ministers of the participating countries, representatives of our Government to representatives of the economic sector, universities, start-up companies and investment funds) could exchange ideas about the 4th industrial revolution, connect and embarked on the path of cooperation and innovation.

Such events are an opportunity not only to develop economic ties between various business entities during the conference, but also to understand key postulates from Chinese global business philosophy, which apostrophize peaceful cooperation and mutual benefit.