JAFFA GENERATION – THE FIRST 50 YEARS

Jaffa Crvenka and nearly 1,000 of its employees, together with the company’s leadership, celebrated 50 years of business — with our agency providing full-spectrum creative and production support.

The brand’s core values and rich history served as our guiding star and inspiration throughout the process.

We wanted this milestone to be more than a celebration — we wanted it to become a lasting memory. So, we took guests on a nostalgic journey through the decades, crafting experiences that sparked real emotion. Along the way, we realized there’s one thing that connects us all, no matter our age: that one and only Jaffa Cake. And every story tied to it makes us part of a single, unforgettable Jaffa Generation.

The concept was developed during the pitch phase and approved months ahead of execution. From there, we dove into the creative and production process: scripting, sketching, filming, and designing custom scenographic elements to bring the vision to life.

The event took place at the football stadium in Crvenka, which meant our team also handled a complex technical production — from permits and approvals to food & beverage zones, on-site medical assistance, and full-scale event infrastructure for a full day of celebration.

Our in-house creative and production team brought the entire experience to life — designing and executing a range of interactive elements across the stadium grounds in a very short timeframe.

Among the standout features were: the Jaffa Museum, a Jaffa Central Square complete with a custom-designed orange tree as a symbolic centerpiece, a stage for official speeches, an employee award ceremony, a live concert by one of the region’s biggest music stars, and a fireworks show as a grand finale. And of course, a specially crafted corporate video created just for this occasion.

A unique video installation from the Jaffa Museum will continue to live on at future company events, while the corporate video — featuring real employees from every department — will stay in the hearts of everyone who watched it, sparking both smiles and tears from the very first viewing.

The company’s joy and satisfaction after the celebration point to new collaborations with our agency — and future events we’ll be just as proud to create.