JAFFA & MUNCH @ GAMES.CON
JAFFA CAKES
M2Communications Agency was responsible for designing the appearances of popular brands Jaffa and Munchmallow at the recently held second Belgrade Gamescon. The attractive setups and activations attracted a lot of attention from visitors at this year’s gaming and pop culture festival.
Services:
Design & Art Direction
Experience Design & Event Production
Industries:
FMCG
The complete visual design of the Jaffa booth was created, featuring a realistic 3D figure of the Jaffa cookie, a “splash” of chocolate and orange, as well as a 2D mapping of the famous game “Pac Man.”
In the giant Jaffa box zone, visitors could try their hand at the “old school” pinball machine or take photos to create a memory at the Jaffa “place point” at Gamescon.
In Hall 3, an impressive dome, divided into the “white” and “black” Munch sections, visually referenced Munchmallow. The idea behind the setup was to encourage visitors to choose the “black” or “white” side and participate in the Munch Pong online game or play a round of air hockey on a specially designed table for the occasion.
The entire setup and all accompanying elements, including the styling of the hostesses, were divided into black and white segments, inviting visitors to pick a side and compete in the unique MunchWars duel.
A1 KINOTEKA “TAIWAN CANASTA”
A1 SERBIA
WINE VISION BY OPEN BALKAN
THE GOVERNMENT OF THE REPUBLIC OF SERBIA
ADRIATIC SPIRITS BRAND DESIGN
ADRIATIC SPIRITS