JEEP BOWL 2014
FIAT AUTOMOBILI SRBIJA
At the initiative of the M2Communications agency, in March 2014, cooperation was established between Fiat Automobili Srbija (FAS) and the Serbian Association of American Football (SAAF).
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
The result of this cooperation was the “Jeep Bowl”, a match that represents the biggest derby of the league in a single season. The first “Jeep Bowl” in Serbia was held in April of the same year at Ada Ciganlija.
Fiat Automobili Srbija entered the project with the aim of supporting the affirmation of American football in our country and with the idea of promoting the “Jeep” brand, which is associated with this sport with great success on a global level, in a new way.
The derby of the American Football League saw the meeting of the Vukovi Beograd and the “Wild Boars” Kragujevac. The match was watched live by several hundred fans, and the live TV broadcast was provided by the Sport Klub channel.
