Our job was to showcase the most amazing, faraway, and hidden spots around the world. At the same time, we wanted to show how travelers can customize their trips with Travel Boutique. This means each traveler and destination is special, just like a precious pearl.

We thought about all of this and decided the shell symbol made perfect sense. We came up with this idea by thinking about everything the brand stands for. We looked for the right words, colors, and shapes to represent what the agency wanted to offer when they started.


The slogan we chose sums up what Travel Boutique is all about. We keep our communication simple and honest, without using big words or hiding anything. We want people to know exactly what to expect when they travel with the company, just like how Travel Boutique shows destinations on social media – just real pictures.

Another international festival of wine, food and tourism “Wine Vision by Open Balkan” was held under the auspices of the governments of Serbia, North Macedonia and Albania, and as part of the Open Balkans initiative.

Again, the executive production of this unique event was entrusted to the creative and production team of M2Communications, and the fair brought together the best wine producers from the region and the world in one place. More than 600 exhibitors from almost 30 countries participated in this unique event, which was visited by several tens of thousands of wine lovers over the course of four days.

The creative concept called “Wine as a constant of civilization” was based on the idea that the cultivation of vines and the production of wine are inextricably linked with the history and progress of people (and all of humanity) in different time periods. Visitors and oenophiles had such a unique opportunity to travel through space and time while enjoying the quality wines of the region and the world.

The organization of an event of this magnitude was a complex and multidimensional project, which included numerous aspects of production and the realization of a series of accompanying programs and exhibitions, and visitors had the opportunity to visit thematically differently designed halls. The entire display of the Wine Vision by Open Balkan was realized in six halls of the Belgrade Fair and was divided into three units: The Roots of Wine Culture, The Wonderful World of Wine, and A View of the Future, which talked about the past, present, and perspectives of winemaking and the wine industry in our country and in the world.

Upon closer inspection, the abstract shapes of the logo come together to form recognizable forms of a racket and a ball. The new logo of the Padel Belgrade Open also incorporates the colours of the Belgrade coat of arms, creating a strong connection between the tournament and the host city.

This logo is not static, but rather represents the movement and energy of the padel sport. It also symbolizes the spirit of Belgrade – a city that is vibrant, open, and ready for victory!

We believe this logo perfectly represents the Padel Belgrade Open tournament and Belgrade as a metropolis of sport and culture. We believe the new logo will inspire many to be part of the exciting padel tournament adventure!

The visual identity of Adriatic Spirits is based on a minimalist, easily recognizable, and associative symbol of the road and two different directions. Figuratively representing the concept of exchange, i.e., distribution.

Fundamentally, the logo consists of maximally abstracted and stylized letters “A” and “C.”

With its upright “lines” and reduced form, the logo is associated with stability, luxury, hedonism, and elegance. The bronze reflection brings an open, airy impression that applies to any space and material.

The liquid during pouring creates a fascinating fluid and unique amorphous shapes that are abstracted into the logo’s negative space.

The CUPRA HERO digital campaign was also supported by a number of influential domestic influencers, whose lifestyle coincides with the CUPRA brand and for whom the car industry is an important area of ​​interest.

The success of the campaign is reflected in the results of raising awareness and drawing attention to the new model in our market. During the three weeks of the competition part of the campaign, over 36,000 unique visits to the micro-site cuprahero.rs were recorded, and the total number of those who played the interactive video and recorded the result was over 13,000 users.

“A brand like Cupra has brought a new style, approach and energy to the automotive industry. It has been a challenge for us to discover new, innovative forms of communication with the target group, as well as to provide inspiring incentives to consumers.”

Our task was to create a logo for this concept that provides an authentic gastronomic experience.
We found the inspiration for making The Wild Table logo in the variety of flavors on the “wild” table.

The square in the logo represents a table from the aerial view, and the copper color represents fire. As a known, reliable form represents honesty, firmness and stability.

By combining the two fonts, handwritten, as a symbol of fine dining and Sans Serif, an optimal contrast is achieved.

Our food concept is local and wild. We celebrate and modify local cuisine in every dish we serve

For Lavazza Montenegro, we conceptually created and developed the image campaign “Jednstavno znaš” (You simply know) with the aim of the message indicating that those who enjoy Lavazza coffee know that it is the right choice.

The visuals for the “Jednostavno znaš” campaign were created in three directions. Visuals with Montenegrin motifs are shown, then elegant visuals on a black background with espresso coffee in the foreground, as well as everyday life situations that we encounter and that a real escape from everyday life is a cup of real espresso.

The image campaign “Jednostavno znaš” (You simply know) attracted the attention of fans of this coffee in Montenegro with its art direction and message.