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CUPRA HERO INTERACTIVE VIDEO

For the client Porsche SCG, we designed and implemented a digital campaign whose backbone is an interactive video called “CUPRA HERO”, based on the convergence of the gaming industry and video technology.

Services:

Brand Development

Content Creation & Digital

Creative & Communications

Video Production

Industries:

Automotive Industry

The key medium of the campaign was the micro site cuprahero.rs, whose basic content is an interactive video of a competitive nature. Everyone who embarked on this unique interactive experience had the opportunity to choose one of the three characters offered – that is, “their” hero to the parkourist – as well as, in the race against time, choose their path and reach the finish line in record time. This type of campaign is a new type of digital experience applied for advertising and promotion purposes.

With the slogan “For all the brave who choose a different path”, this interactive adventure aims to enable players in a fun and interesting way to choose the characteristics that feature a unique CUPRA DNA – be it speed, agility or strength.

The story that accompanies the interactive video also points to certain values ​​that each individual should promote in their life, regardless of the circumstances in which they find themselves. Sometimes the fastest way to the goal and using shortcuts is not the best way. That is why the CUPRA Hero story is intended for ordinary people, real heroes of everyday life, who behave in accordance with their own code and true values ​​and know how to choose their path.

The CUPRA Hero campaign was realized in cooperation with the production company NEO – New Entertainment Office. System Studio was in charge of micro website design and technical support, while our agency, in accordance with the set strategy, created an immediate user experience.

The CUPRA HERO digital campaign was also supported by a number of influential domestic influencers, whose lifestyle coincides with the CUPRA brand and for whom the car industry is an important area of ​​interest.

The success of the campaign is reflected in the results of raising awareness and drawing attention to the new model in our market. During the three weeks of the competition part of the campaign, over 36,000 unique visits to the micro-site cuprahero.rs were recorded, and the total number of those who played the interactive video and recorded the result was over 13,000 users.

“A brand like Cupra has brought a new style, approach and energy to the automotive industry. It has been a challenge for us to discover new, innovative forms of communication with the target group, as well as to provide inspiring incentives to consumers.”

Slobodan Stefanović, Head of Event & Production M2Communications

VISUAL IDENTITY DESIGN

Services:

Brand Development

Creative & Communications

Industries:

Hospitality/Hotels & Resorts

The Wild Table is a unique “food experience” concept that conveys the wild beauty of Montenegro to the dining table, through local food and a variety of bites.

Our task was to create a logo for this concept that provides an authentic gastronomic experience.
We found the inspiration for making The Wild Table logo in the variety of flavors on the “wild” table.

The square in the logo represents a table from the aerial view, and the copper color represents fire. As a known, reliable form represents honesty, firmness and stability.

By combining the two fonts, handwritten, as a symbol of fine dining and Sans Serif, an optimal contrast is achieved.

Our food concept is local and wild. We celebrate and modify local cuisine in every dish we serve.

Damir Moškov – Partner/CEO – M2C Montenegro

BRAND STRATEGY & CREATIVE DEVELOPMENT

Services:

Brand Development

Content Creation & Digital

Creative & Communications

Industries:

FMCG

We provide the Lavazza Montenegro client a full service that includes:

• Positioning and development of brand strategy, art directorate and market presence
• Creating integrated campaigns for each individual product in Lavazza offer
• Creating content for ATL and BTL activities
• Managing social networks and creating content for digital communication channels
• Design and implementation of promotional activities
• Expanding the base of potential customers and increasing online sales on the e-shop

For Lavazza Montenegro, we conceptually created and developed the image campaign “Jednstavno znaš” (You simply know) with the aim of the message indicating that those who enjoy Lavazza coffee know that it is the right choice.

The visuals for the “Jednostavno znaš” campaign were created in three directions. Visuals with Montenegrin motifs are shown, then elegant visuals on a black background with espresso coffee in the foreground, as well as everyday life situations that we encounter and that a real escape from everyday life is a cup of real espresso.

The image campaign “Jednostavno znaš” (You simply know) attracted the attention of fans of this coffee in Montenegro with its art direction and message.

M2Communications

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