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BMW X1 - OKTOBERFEST


BMW - DELTA MOTORS

BMW X1 - OKTOBERFEST


BMW - DELTA MOTORS

Day three of this year’s Oktoberfest in Belgrade, organized by the German-Serbian Business Association, brought a surprise to visitors in terms of re-designed visual appearance and new atmosphere.

Against a re-designed Oktoberfest backdrop, a BMW X1 silhouette was barely visible, hidden behind light beams projected by the most sophisticated lighting systems. Hostesses replaced the traditional Bavarian attire with specially designed outfits. Visual effects and light show, which were used for the launch, resembled a scene from a science fiction movie, while the new X1 finally appeared to the house and drum’n'bass music of the “Perpetuum Mobile” cover band. The traditional Oktoberfest spirit was preserved with famous Bavarian pretzels, sausages, beer and toast-raising.

The event was attended by more than 600 visitors and numerous media representatives. The M2Communications agency was in charge of concept design and event production.

Delta Motors and BMW presented a modern Oktoberfest look while launching the new BMW X1.

BMW - Delta Motors

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