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THE POWER OF X


FIAT AUTOMOBILES SERBIA

THE POWER OF X


FIAT AUTOMOBILES SERBIA

The new Fiat 500x, coupled with season’s greetings and virtual reality.

A campaign for the new Fiat 500X took place during New Year and Christmas holidays outside the “Ušće” shopping mall and at the Fiat Centre in Belgrade.

We have designed a digital platform, which enabled an interactive sharing of season’s greetings and best wishes via social networks. All messages generated during the campaign were displayed on a big LED screen that was installed in a Fiat 500X capsule outside the “Ušće” shopping mall.

During the campaign, over 1,000 season’s greetings and best wishes were shared via social networks.

500X wishes in 500 different ways! Fiat 500X and "The Power of X" in Belgrade! Fantastic time people spent together during the festive season.

Fiat Automobiles Serbia

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