We started this year with a new collaboration. At the end of January, instead of going to the mountain, we got on the plane and headed for Pržno!

The goal was to spend a few days with the client in order to get to know their way of working, environment, and needs better. The most important thing was to capture that special experience when you stay at the Maestral Hotel & Casino in Montenegro.
The unique hotel on the seashore was already an inspiration, but when we got to know the staff, the special services, and the hotel’s cuisine, it all got a new interpretation.

Our task was to meet the company’s new goals through the use of digital channels. That’s why we started work even before leaving for Montenegro, but we only finished the communication platform after our return because it was the only way to really understand the “language” that Maestral needs to communicate with its guests. We have created new content for social networks, and we are currently developing, marketing, testing, and adjusting the advertising strategy of this luxurious hotel in detail.

During our visit, we discovered why families have been coming to Maestral Hotel & Casino for generations. We tried to capture it all with the lens. Now it is up to us, in close cooperation with the client, to transfer it further – to other markets and some new guests.