CATCH M IF YOU CAN – BEST OF BMW

Motoring enthusiasts had the opportunity to try out an exciting test drive, as well as receive important information that is important for the brand. The biggest focus was on the new generation of M sports cars, imported from Germany for this occasion.

In order to make the entire event as attractive as possible for both drivers and spectators, it was necessary to remodel the NAVAK test track in Subotište.

For the day’s activities, in addition to the branding of the entrance zone and setting up flags along a part of the track, we created and installed an M booth where BMW M accessories were displayed and where participants could get all the information related to the models.

A special challenge was the adaptation of the track for night activities, which was carried out for the first time in the NAVAK center. Lighting installations in the brand’s colors have been installed on the driveway, programmed to create the effect of an arch under which cars pass. In the immediate vicinity of the track, an LED bar and a retro M booth of exhibition type have been set up.

Over the course of four days, over two hundred participants had the opportunity, with the presence of instructors, to test themselves in a challenging race track and “off-road” terrain and thus compare all the segments offered by different standard, X and M BMW models. The entire event was accompanied by an attractive video in which we used “racing drone” footage for the first time for the most attractive shots of the test drive.