PARALLEL REALITY – HARSH ACTUALITY

The problem of human trafficking seems like a parallel reality as if it is invisible and happens far from us, but it is a problem in which such phenomena seem imperceptible, while the reality is different and even harsher. That is our harsh actuality.

The campaign points to the three most common forms of human trafficking: sexual exploitation, child exploitation, and labor exploitation.

The “creative devices” of the campaign were imaginary chains. The imaginary chain strongly symbolizes everything that a human trafficker uses to bind his victim: blackmail, coercion, punishment, threat, fear, which is not visible at first glance. The campaign seeks to make these chains more visible and teaches us to recognize them more easily.

Results achieved:

1. Media:
• 12 TV guest appearances
• 106 posts on the web and social media channels
• 32 publications in print editions

2. Social Networks:
• Total reach 645,000 users
• Total view 201,500 views
• Total engagement 22,200 reactions

The “Parallel Reality-Harsh Actuality” campaign provoked strong reactions from the public. The number of calls to the call center via SOS hotline increased by 120% compared to the same period last year.